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Hi, I'm David Wabel, a marketing consultant and strategist in San Francisco.


I'm a growth and product marketing strategist. I help early to mid-stage companies with growth & performance marketing strategy, market validation, messaging framework development, and go to market plans.

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About Me

My Services.

One on one.

Product and growth marketing workshops.

I offer 1:1 advisory services on an hourly, retainer or founder advisory share basis.

  • Get help ideating a concept.

  • Leverage my network and get introduced to key industry leaders and service providers.

  • My expertise includes B2B and B2C marketplaces in the transportation, healthcare, fintech, travel and hospitality sectors.

My engagements can start with market validation surveys, message framework development exercises, and culminate with a go to market plan. 


I also offer ongoing growth marketing programs for Google, Facebook, and Linkedin advertising and lead generation strategy and execution.

My product marketing workshops are based on Yasmeen Turayhi's approach from her book "Product Marketing Debunked".

Let's Talk

"Build something 100 people love, not something 1 million people kind of like."

Brian Chesky

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